Campus Deli Team Update

By Chris McNamara   Introduction While some may see delis as a weak business opportunity, Campus Deli didn’t have that vision in mind. They are located conveniently right across from the “campus” of Marist College. A 10 minute walk for any freshman and a 3 minute drive for anyone else anywhere on campus. What Campus […]

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Knowing Your Target Audience

Karoliina Perez-Olsson, Group 8 As different companies and media accounts create social media campaign strategies and different strategic plans, a crucial factor in the planning process is often overlooked much too many times; identifying the target audience. There are several steps that go into media planning, whether it is from creating a message that stands […]

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Lola’s Group Update

Nicole Scruggs (group 6) For our unlimited budget plan, we are doing Lola’s, located in Poughkeepsie, New York, and Albany, New York. Lola’s is a neighbor friendly restaurant that is open mainly for lunch due to their limited hours. Their widespread menu offers a wide variety of healthy food options making them very popular. They […]

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Confidential Shredding: Team Update

By: Lauren Lacroix  Who are we? While preparing for our final presentation we have been doing a lot of brainstorming regarding what we want to do for our unlimited budget. To freshen you up on our company Confidential Shredding, I will provide a quick overview of who we are. Confidential Shredding is a full-service shredding […]

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